Marketing Manager - Hard Rock Hotel Budapest

The Marketing Manager supports in the execution of the marketing initiatives for the property. The successful candidate will be responsible for supporting the Marketing Director in implementing the activities that generate revenues and contribute to the profitability of the property. The Marketing Manager will use a mix of marketing, promotional, advertising, social media and public relation activities and take an integrated approach. Acting as a brand ambassador the person must harmonize the culture, mission, values, and quality standards to ensure that the property's maximum potential is achieved. Interacting with employees, guests and agencies this person must contribute to a positive and professional work environment.

RESPONSIBILITIES

• Projects manage and coordinate the work of subcontracting partners and selected agencies (graphic design, digital marketing, PR) on a day-to-day basis.
• Ensure consistent application of the Hard Rock brand on all marketing, communication and media to ensure brand compliance. Ensure creative guidelines from the brand are being used and creative is reviewed and approved through the proper channels.
• Track and ensure all the marketing activities are on budget
• Supervise and support the execution of influencer marketing strategies
• Manage the property’s social media accounts (content creation and community management) in accordance with Hard Rock's standards and frequency.
• Ensure that the hotel’s online presence (own and 3^rd party websites) and in-room and on-property content and promotion materials are accurate and updated.
• Execute the yearly and monthly marketing and communication strategy with the Marketing Director.
• Monitor tasks and prepare weekly and monthly reports.
• Support the Marketing Director and the Sales Team on key projects as assigned, including working on with parties and budget control.
• Operate ethically.
• Maintain confidentiality of guest, employees and company information. Knowledge and understanding of GDPR and its implications on the marketing function.

ADDITIONAL REQUIREMENTS

• Deep understanding of lifestyle hotels and premium dining products and services.